When Ryan came to me, he had a clear vision: a professional online presence that would establish credibility, attract the right clients, and complete his new business setup. He didn’t want clutter, jargon, or generic “calculator stock photos”—he wanted a site that looked polished and spoke directly to the needs of his audience.
The Approach
We started with Ryan’s completed website questionnaire, which helped shape clear, client-focused messaging. From there, we built a streamlined design using his brand colors and a bright, eye-catching call-to-action for booking consultations.
Instead of focusing on the mechanics of bookkeeping, we selected imagery that reflected the results of his services—more time, less stress, and the ability for clients to focus on what matters most to them. We also highlighted Ryan’s key differentiators: Virtual, Versatile, and Veteran-owned—positioning him as both approachable and credible.
Key Features
- Service Pages: Clear, benefit-driven descriptions that are easy to skim for busy visitors.
- About Page: A personable bio and professional headshot to build trust.
- Contact & Scheduling: A simple, streamlined booking calendar with updated phone contact.
- Blog Setup: Ready-to-use format for future content, establishing Ryan as a thought leader.
- Analytics Integration: Real-time data to track where visitors come from and which pages attract the most engagement.
Results
By the end of the launch call, Ryan had a site that not only looked professional but also reflected his business values and unique selling points. He left the meeting confident in making basic updates, equipped with marketing advice, and ready to promote his new online presence.
Client Feedback:
Ryan appreciated the strategic approach to content, the intentional image selection, and the added coaching on client intake and marketing. He also noted that the veteran-owned branding was a strong differentiator that he hadn’t fully considered before.
Visit perchbookkeeping.com to check out the live site!
