When Linda came to me, she was preparing to launch her virtual bookkeeping business with a clear mission: help digital marketing companies clean up their books and grow with confidence. With over 20 years of financial experience and a passion for helping small business owners thrive Linda had everything in place—except for a website that communicated her value in a clear, client-focused way.
The Challenge
LMS Clean Books was a brand-new business with no existing website or client testimonials. Linda had a clear voice and vision but needed help transforming her detailed messaging questionnaire into conversion-ready copy that felt approachable, trustworthy, and professional.
The Strategy
Using the Website in a Box framework, I started by building a Seed Text Document to capture Linda’s brand voice, client insights, and service differentiators. From there, I developed a full StoryBrand script to guide the narrative across the site. The final copy package included:
- A benefits-driven Homepage with clear CTAs and client pain points addressed
- An About Page featuring Linda’s story and her empathetic, expert approach
- A Services Page using PAS copywriting to highlight common problems and how her offers solve them
- A warm, inviting Contact Page with clear expectations and booking instructions
- SEO meta titles and descriptions for each page
- Customized embed support for Calendly scheduling and Credly certifications
The Results
The final site positions LMS Clean Books as a trusted partner for busy digital marketers—balancing financial accuracy with monthly advisory support. The content highlights Linda’s strengths, builds immediate trust, and makes it easy for potential clients to take the next step.
Visit lmscleanbooks.com to check out the live site!
