When you’re just starting out or struggling to find bookkeeping clients, it’s easy to feel like you aren’t making progress fast enough. But here’s the truth: good marketing is all about building relationships, and it takes time and consistent effort.
The good news? You don’t need a big budget to make an impact. With the right strategies, you can start building visibility and trust today. Below, I’ve organized 28 affordable marketing ideas into categories to help you find the best approach for your business.
Social Media Strategies 💻
- Write a Blog Post: Share insights on common client mistakes or bookkeeping tips. Repurpose these posts into social media updates or answer questions in Facebook groups to build authority.
- Create a Lead Magnet: Offer a free checklist, guide, or ebook to grow your email list. (Tip: Start with tools like Canva for design.)
- Engage in Facebook Groups: Join groups where your ideal clients hang out. Be helpful and provide value without being salesy.
- Post a Social Media Series: Answer frequently asked questions in daily posts. If writing is challenging, save time with done-for-you content memberships like:
- The Social Accountant (Save 50% with code CHATSONI)
- Pukkapith Content
- Rise Media (Save 20% with code CHATSONI20)
- Share Testimonials: Turn your best testimonials into eye-catching graphics using Canva.
- Host a Live Q&A: Go live on Facebook, Instagram, or YouTube to answer bookkeeping questions or share tips.
- Create Google Posts: Use your Google Business Profile to share updates, promotions, or tips—it’s free and boosts local SEO.
- Highlight Case Studies: Share success stories from past clients to build credibility.
Networking Opportunities 🌟
- Attend Local Events: Find a networking event or join your local Chamber of Commerce or BNI chapter.
- Work in a Co-Working Space: Meet fellow entrepreneurs who may need your services.
- Connect with Peers: Build relationships with other bookkeepers, CPAs, and financial advisors for referrals.
- Cross-Promote Services: Collaborate with businesses targeting similar clients, like small business consultants or financial planners.
- Look for Podcast Opportunities: Pitch yourself as a guest expert to podcasts or YouTube channels.
Website and Email Strategies 📬
- Audit Your Website Forms: Simplify forms to remove unnecessary questions that might deter inquiries. Follow up with a more detailed questionnaire later.
- Add Clear Calls to Action: Ensure every page of your website encourages visitors to take the next step—whether that’s booking a consultation or downloading a lead magnet.
- Send an Email Update: Reach out to past clients with news about new services or updates to your offerings.
- Set Up a Referral Program: Offer incentives for referrals. For inspiration, check out my referral program.
- Offer QBO Diagnostic Reviews: This can help potential clients see the value in hiring you.
Community Engagement Ideas 🤝
- Sponsor a Local Event: Get involved in charity events or sponsor a local sports team.
- Attend Grand Openings: Introduce yourself to new businesses in your area.
- Hold a Giveaway: Collect email addresses by offering a free consultation or resource.
- Survey Your Audience: Ask about their biggest challenges and create content or solutions based on their responses.
- Attend Bookkeeping Meetups: Consider attending bookkeeping conferences to network with peers and learn.
Bonus Tips for Boosting Visibility 🚀
- Share Industry Insights: Write guest blogs or LinkedIn articles to showcase your expertise.
- Review Tools You Use: Share insights about the bookkeeping tools you trust.
- Set Up Live Chat: Add a chat feature to your website for real-time client interactions.
- Create Digital Products: Offer a mini-course, template, or resource your clients would find valuable.
- Host a Webinar: Teach a topic you know well and invite your audience to join.
- Collaborate Locally: Partner with coworking spaces or small business hubs to host workshops.
Final Thoughts
Marketing doesn’t have to feel overwhelming. Choose two or three ideas from this list, start small, and remain consistent. Over time, these efforts will build trust, attract clients, and grow your business.
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