You’ve probably seen it (or maybe even tried it yourself):
“Write me a homepage for my bookkeeping business.”
You paste it into ChatGPT, hit enter, and hope for magic.
But what comes back?
A lukewarm wall of text that says all the right words… but somehow says nothing at all.
It’s not you.
And it’s not the AI, either.
It’s the prompt.
Most People Aren’t Using AI Wrong—They’re Just Not Giving It Enough to Work With
If you ask a vague question, you’re going to get a vague response. That’s not because AI is broken. It’s because you’re feeding it a prompt like:
“Write a paragraph about my bookkeeping business.”
What it needs instead is direction — like:
“Write a warm, professional About page for a virtual bookkeeper who helps creative entrepreneurs manage cash flow and prep for tax season. Make it friendly, trustworthy, and clear.”
See the difference?
AI doesn’t know your brand. It doesn’t know your voice. And it certainly doesn’t know your dream clients… unless you tell it.
Here’s The Problem With Generic Website Copy
Here’s where bookkeepers go wrong when they rely too heavily on AI:
- The content feels flat because there’s no personal context.
- The tone is robotic or overly formal—not warm, not clear, not trustworthy.
- It leans on industry clichés (“We are committed to excellence”) instead of meaningful messaging.
- Worst of all? It doesn’t convert. Visitors bounce because they don’t feel a connection.
Your website copy isn’t just there to fill space. It’s there to make someone feel like: “This is the bookkeeper I’ve been looking for.” That won’t happen if your About page sounds like it was written for a robot, by a robot.
Good Website Copy Starts With Good Messaging
Before you can get great AI-generated content, you need to give it the right inputs.
And that’s where most people (and most prompts) fall short.
That’s why I created the Website Readiness Worksheet — a guided tool that helps you get clear on:
- Who your ideal client really is
- What problems they’re facing
- What makes your business different
- And what you want your website to say and do
It’s the foundation that powers everything else — including the AI.
The Website in a Box Copy Bot (Exclusive Access for Clients)
Once you’ve completed your Website Readiness Worksheet, you can use your answers to unlock the magic of the Website in a Box Copy Bot — our private AI tool that turns your completed worksheet ideas into real, client-converting website copy.
This tool is only available to Website in a Box template clients. It’s not available to the public — and for good reason.
It’s designed to work specifically with our process, turning your answers into:
- A clear, welcoming homepage
- A confidence-building About page
- Service pages that guide your visitors to take the next step
- And more — all written in your voice, for your ideal clients
No fluff. No generic filler. Just content that connects and converts.
AI Isn’t the Problem. Bad Prompts Are.
If your website copy feels flat, boring, or “not quite right,” it’s probably because you didn’t give the AI enough to work with.
Generic inputs = generic results.
That’s why everything starts with strategy—not software.
The Website Readiness Worksheet walks you step-by-step through the foundational messaging your website needs to actually connect with the clients you want to serve. It helps you:
- Clarify your niche and ideal audience
- Uncover what makes your bookkeeping business different
- Define the messaging that builds trust and inspires action
Whether you’re writing your own copy, using AI, or preparing to work with a designer, this worksheet is the first step to creating a website that works.
Want to stop staring at a blinking cursor?
Grab the free Website Readiness Worksheet here and lay the groundwork for a site that converts.
