In this blog post, I want to discuss why I made the switch to using WordPress for my client’s website projects instead of a website builder like Wix or Squarespace.
Over in my private Facebook community, a member asked a great question: why choose WordPress?
If you’ve ever wondered the same question, you’ll find my answer below to learn why I switched from using a website builder like Wix or Squarespace and started using WordPress instead.
What Is WordPress?
WordPress is a cloud-based software pretty much like the cloud-based accounting solutions you use in your business, such as Quickbooks Online or Xero.
It’s flexible enough for professionals to use without limitations on features, there’s a TON of support for it (it’s pretty much an industry standard for web developers + designers so any professional freelancer or agency will know how to use it), and with proper training, it’s user-friendly enough for clients to learn to use.
While WordPress is not the best choice for everyone, it’s a great solution for many.
How Is WordPress different from other website builders?
Other Website Builders
Other website builders like Wix or Squarespace are comparable to starter bookkeeping software like Wave Accounting or Quickbooks Online self-employed. They are simple enough for those just starting out, on a tight budget, or wanting to stay small but when your business grows and you need more flexible options, you can outgrow it quickly. And since these website builders are “all-in-one” solutions, they aren’t transferrable. So if you outgrow it, you will have to rebuild your website from scratch on another platform. You won’t be able to pick up your site and take it somewhere else.
WordPress
WordPress on the other hand is flexible and open-sourced software. This means you can always extend the functionality and add new features, and you can maintain 100% ownership of your website. Even if you decide to switch hosts later down the line (for example switching from DreamHost to BlueHost), you can transfer your site whenever you like.
Which solution is right for you?
There’s no right or wrong answer, it just depends on your business needs and preferences.
If you are a brand new business owner on a limited budget and just need something basic to get your bookkeeping business online and don’t mind upgrading later once your business grows, a website builder like Wix or Squarespace is probably your best choice and you can achieve great results. (If you need a referral for a web designer who specializes in one of these platforms, let me know!)
If you’ve outgrown a website builder like Wix or Squarespace or want full creative freedom, ownership, and the flexibility to add special features and functionality to your website such as search engine optimization, selling online products, courses, and memberships, I’d highly recommend hiring a professional (like me!) to build your website using WordPress. You can even save time and money with a ready-to-customize template like this.
Hopefully, this information helps you make the best choice for you and your business!
If you need help deciding on a website solution that will work best for you, feel free to let me know over in the Facebook community and I’ll help point you in the right direction!
