Your website is the foundation of your online presence, but is it actually helping your bookkeeping business grow? If you’re struggling with low engagement, technical issues, or a site that just doesn’t feel right, you may be considering a website review.
I offer two services: Website Design Review and Website Diagnostic Review—but which one is right for you? This guide will break down the key differences, who each service is for, and when you might need one (or both).
What is a Website Design Review?
A Website Design Review is for bookkeepers who want to improve the visual appeal, user experience, and branding of their website. If your site looks outdated, is hard to navigate, or doesn’t seem to attract clients, this review helps you identify and fix those issues.
Who Should Get a Website Design Review?
This service is best for bookkeeping business owners who:
- Feel their website doesn’t look professional or align with their brand
- Have a site that’s confusing to navigate
- Struggle with low engagement and client inquiries
- Want expert feedback on layout, branding, and calls-to-action
What It Covers:
✔ Website layout and structure
✔ Branding consistency (fonts, colors, and imagery)
✔ Mobile responsiveness and ease of navigation
✔ Clarity of messaging and calls-to-action
✔ General user experience improvements
This review is platform-neutral, meaning it’s available for any website platform—whether you use Wix, Squarespace, WordPress, or another builder.
What is a Website Diagnostic Review?
A Website Diagnostic Review is for bookkeepers with WordPress websites who are experiencing technical issues, slow performance, or security concerns. It focuses on the backend functionality of your site rather than just design.
Who Should Get a Website Diagnostic Review?
This service is best for bookkeeping business owners who:
- Have a WordPress website and suspect technical issues are affecting performance
- Experience slow load times, broken features, or security concerns
- Struggle with plugin conflicts or outdated themes
- Want to ensure their site is optimized for speed, security, and search engines
What It Covers:
✔ Includes a full Website Design Review (branding, navigation, and usability)
✔ Technical performance and speed issues
✔ Security vulnerabilities and outdated plugins
✔ WordPress backend configuration and best practices
✔ Hosting and database efficiency
✔ Potential compliance risks (such as missing privacy policies)
Because every Website Diagnostic Review includes a Website Design Review, this service provides a complete analysis of both the visual and technical aspects of your site. This ensures that your site not only looks great but also functions smoothly.
This review is only for WordPress websites because it focuses on technical fixes that are specific to WordPress platforms.
Side-by-Side Comparison: Which Review is Right for You?
| Feature | Website Design Review | Website Diagnostic Review |
|---|---|---|
| Focus | Visual appeal, branding, and user experience | Technical performance, security, and backend optimization (includes a full Website Design Review) |
| Who It’s For | Any bookkeeping business owner who wants to improve website layout and usability | Bookkeeping business owners with WordPress websites experiencing technical issues |
| Platform | Works on any website platform (Wix, Squarespace, WordPress, etc.) | WordPress websites only |
| Key Benefits | Improved branding, better navigation, and higher client engagement | Faster load speeds, stronger security, and smoother functionality |
| Main Issues Addressed | Outdated design, confusing navigation, weak calls-to-action | Plugin conflicts, security vulnerabilities, slow site speed (plus all design-related concerns) |
| Outcome | A website that looks more professional and converts better | A website that runs efficiently, securely, and is optimized both visually and technically |
Do You Need Both Reviews?
Because the Website Diagnostic Review already includes a Website Design Review, you don’t need to purchase both services separately.
How to Decide:
- If your site looks outdated or is hard to navigate, start with a Website Design Review.
- If your site is slow, has security concerns, or isn’t working properly, choose a Website Diagnostic Review (which also includes a full design review).
- If you’re unsure, reach out, and I’ll help guide you to the best option for your situation.
Final Thoughts: Get the Right Website Review for Your Business
Your website should be a tool that attracts clients, builds trust, and runs smoothly. Whether you need a Website Design Review to improve your brand and layout or a Website Diagnostic Review to fix backend issues (which also includes a design review), investing in a professional review ensures your website is working for your business—not against it.
Ready to get started? Choose the review that best fits your needs.
