Why Your Website Forms Might Be Costing You Clients
Think about the last time you filled out an online form. If it was long, complicated, or asked for too much personal information upfront, you probably hesitated—or left it incomplete.
Your potential clients feel the same way. If your website form is too intimidating, time-consuming, or confusing, you could be losing valuable leads without even realizing it.
Signs Your Website Form Needs an Audit
- It asks too many questions before the client even speaks to you.
- You’re seeing high traffic but low form submissions.
- Potential clients start the form but don’t complete it.
- You receive incomplete or inconsistent responses.
If any of these sound familiar, it’s time to simplify your form to encourage more inquiries.
How to Optimize Your Website Forms for More Conversions
1. Reduce the Number of Fields
The fewer questions, the better. Only ask for what’s absolutely necessary to start the conversation.
🔹 Keep it simple: Name, email, business name, and a short message.
🔹 Save the details for later: You can gather more information in a follow-up email or questionnaire.
💡 Pro Tip: Studies show that reducing form fields to three or four can increase conversions by up to 160%.
2. Use Clear, Conversational Language
Many website forms sound robotic or overly formal. Instead, make your form feel approachable by using natural, friendly wording.
❌ Bad: “Submit your request for a complimentary consultation.”
✅ Better: “Let’s chat! Tell me a little about your business, and I’ll be in touch.”
Small changes like this can make a big difference in encouraging people to complete the form.
3. Remove Friction & Unnecessary Steps
If your form includes drop-down menus, checkboxes, or required fields that aren’t essential, reconsider whether they’re necessary.
🔹 Avoid making visitors select too many options—it slows them down.
🔹 Skip requiring detailed financial or business information before you’ve built trust.
🔹 If you need a longer intake form, send it after they’ve reached out, not before.
4. Ensure Your Form is Mobile-Friendly
Over 60% of website traffic comes from mobile devices, so your form needs to be easy to complete on a phone.
✔ Test it on different devices to make sure fields are easy to tap.
✔ Use larger text boxes and a clean, uncluttered design.
✔ Avoid tiny drop-down menus that are frustrating to select on mobile.
5. Automate the Follow-Up Process
Once someone fills out your form, respond quickly to keep the momentum going.
🔹 Set up an automated email confirmation so they know their inquiry was received.
🔹 Send a more detailed questionnaire after the initial contact to gather additional info.
🔹 If relevant, provide a booking link for a consultation to eliminate unnecessary back-and-forth.
Final Thoughts
Your website form is one of the most important parts of your sales process—don’t let a complicated form stand in the way of new business.
By keeping it short, clear, and easy to complete, you’ll encourage more inquiries and higher conversion rates.
Have you optimized your website forms? Share your experiences and what’s worked for you in my Facebook group—I’d love to hear your results!
