As you move from website design to writing content, crafting your services section can feel daunting—especially if you’re new to bookkeeping. Let’s tackle this step by step so you can confidently showcase what you offer and start attracting clients.
Step 1: Define Your Services
Even if you’re just starting out, focus on the core services you feel confident offering based on your training, such as:
- Monthly bookkeeping
- Bank and credit card reconciliation
- Catch-up or cleanup work
- Financial reporting
Write about these services in simple, client-focused language. For example:
- “I’ll help you stay organized and make better business decisions by ensuring your books are accurate and up-to-date each month.”
Step 2: Highlight the Value You Provide
Instead of focusing on your experience level, emphasize the benefits your clients will gain from your services:
- Save time and focus on growing their business.
- Reduce stress by knowing their finances are in order.
- Gain clarity with accurate, timely reports.
Even if you’re new, these are outcomes you can deliver!
Step 3: Be Transparent About Your Expertise
If you don’t have prior bookkeeping experience, it’s okay to be honest—without underselling yourself. Mention your training (e.g., “Certified Bookkeeper through Bookkeeper Launch”) and pair it with a focus on your dedication to helping clients succeed.
Step 4: Pricing Your Services
Pricing can feel tricky at first, but here are some tips to guide you:
- Start with Industry Research:
Research what other bookkeepers in your niche or location charge. A typical range for new bookkeepers is $200–$400/month and can increase from there based on your niche and complexity. - Focus on Value, Not Time:
Remember, clients aren’t paying for the hours you work—they’re paying for peace of mind, organization, and financial clarity. - Offer Tiered Packages:
Create pricing tiers based on the complexity of the client’s needs. For example:- Basic: Monthly bookkeeping and reconciliations
- Standard: Includes financial reporting and 1:1 meetings
- Premium: Includes add-ons like payroll and receipt management
- Be Confident in Your Worth:
Even as a beginner, your training and dedication bring value to your clients. Price accordingly—you deserve to be compensated fairly for your work.
Example Services Section
Services I Offer:
- Monthly Bookkeeping: I’ll keep your financial records organized and up-to-date so you can focus on running your business.
- Account Reconciliation: I’ll ensure your accounts match perfectly, giving you peace of mind that everything balances.
- Catch-Up and Cleanup Work: Whether you’re behind on your books or starting fresh, I can help you get back on track.
- Financial Reporting: Get clear, actionable insights into your business’s financial health with detailed monthly reports.
Final Thoughts
Building your website’s services section is about clearly communicating how you can help your clients. Keep it simple, focus on their needs, and let your enthusiasm for bookkeeping shine through. As for pricing, remember: It’s better to start confidently than to undercharge and regret it later.
Your website doesn’t have to be perfect—it just has to start. Keep refining as your business grows, or hire a professional to launch your website from the start, and soon you’ll feel proud of the foundation you’ve built.
