A great website isn’t just about looking professional—it needs to actively convert visitors into clients. The problem? Most people won’t take action unless you tell them exactly what to do.
A strong call to action (CTA) removes confusion and makes it easy for potential clients to move forward.
The Power of Effective CTAs
- Increases conversions – Visitors are more likely to book a call, download a resource, or reach out when there’s a clear next step.
- Reduces decision fatigue – Instead of wondering “what now?”, visitors are gently guided toward the best option.
- Turns casual visitors into leads – A well-placed CTA captures interest before they leave your site and forget about you.
Where to Add CTAs on Your Website
Every key page on your website should have a clear, action-driven message. Here’s where to place them:
1. Homepage: The First Impression CTA
Your homepage should immediately tell visitors what to do next.
✔ Good CTA Examples:
- “Schedule a Free Consultation” (if you offer calls)
- “Get My Free [Lead Magnet]” (to build your email list)
- “See How It Works” (if you offer a done-for-you service like bookkeeping)
Pro Tip: Repeat the CTA at least twice—once near the top and again toward the bottom of the page. If you’re not sure what this looks like in practice, check out the Website in a Box demo site to see how strategically placed CTAs guide visitors smoothly through the page.
2. Services Page: Help Visitors Take the Next Step
Potential clients visit this page because they’re interested in hiring you—make it easy for them to take action.
✔ Good CTA Examples:
- “See Our Pricing & Get Started”
- “Book a Call to Learn More”
- “Compare Our Packages”
Avoid vague CTAs like “Learn More”—they don’t create urgency or clarify what happens next.
3. Contact Page: Keep It Simple & Clear
If someone visits your contact page, they’re ready to reach out. Make sure they know exactly what to expect.
✔ Good CTA Examples:
- “Fill Out This Quick Form & I’ll Be in Touch”
- “Book Your Free 15-Minute Consultation”
- “Call Me at [Your Phone Number]” (if you take phone inquiries)
Remove unnecessary fields from contact forms to make submitting inquiries easy.
4. Blog Posts: Turn Readers into Leads
If a visitor lands on your blog from Google, they may not even know what services you offer. Guide them toward working with you.
✔ Good CTA Examples:
- “Want more bookkeeping tips? Download my free [lead magnet] here.”
- “Need help with your books? Let’s chat—schedule a call today.”
- “Join my email list for weekly financial insights.”
Use buttons or bolded links to make CTAs stand out within your blog content.
How to Write Strong CTAs That Convert
- Be Clear & Direct – Tell visitors exactly what they’ll get and what to do next.
- ❌ Bad: “Click Here”
- ✅ Good: “Download Your Free Bookkeeping Checklist”
- Create a Sense of Urgency – Encourage visitors to act now instead of later.
- ❌ Bad: “Schedule a Consultation”
- ✅ Good: “Spots Are Limited—Book Your Free Call Today”
- Make the CTA Stand Out – Use buttons, contrasting colors, or bold text to ensure CTAs don’t blend into the page.
- Keep It Focused – Each page should have ONE primary CTA to avoid confusing visitors with too many options.
Final Thoughts
A well-designed website guides visitors toward taking action instead of letting them wander aimlessly. By strategically placing clear, compelling CTAs on every key page, you’ll convert more visitors into inquiries, subscribers, and clients.
Want to see what this looks like in action? Take a quick tour of the Website in a Box demo site to see how intentional CTAs can turn a simple design into a client-generating machine.
Need help optimizing your website for conversions? Share your questions in my Facebook group—I’d love to help.
Know another bookkeeper struggling to get leads from their website? Share this post with them—it might be exactly what they need to turn clicks into clients.
