Many bookkeepers rely on word-of-mouth referrals to grow their business. While that’s great, positioning yourself as an industry expert can help you attract clients, referrals, and opportunities on a larger scale.
Let’s imagine two bookkeepers—Samantha and Chris.
- Samantha doesn’t share industry insights. She’s a great bookkeeper, and her clients love her work. But outside of referrals, no one really knows who she is. When business owners search for bookkeeping tips online, Samantha’s name never shows up. Even when she introduces herself at networking events, people have nothing to look up afterward—no articles, no posts, no website that proves she’s an expert.
- Chris actively shares insights through LinkedIn articles and guest blogs. He writes a piece on “The Top 5 Bookkeeping Mistakes Small Business Owners Make” for a local chamber of commerce blog and repurposes it into LinkedIn posts. Each article links back to his professional website, where readers can learn more about his services. Within weeks, he gets two consultation requests—one from a business owner who found his article on Google and another from a coach who saw his post on LinkedIn and referred him to a client.
Both Samantha and Chris are skilled bookkeepers. But by sharing valuable insights online, Chris positions himself as the go-to expert—and his website backs it up with credibility.
Benefits of Writing Guest Blogs & LinkedIn Articles
- Builds Trust & Credibility – Business owners are more likely to hire a bookkeeper who actively shares helpful insights.
- Boosts Your Online Visibility – Articles can rank on Google, increasing exposure for your services.
- Strengthens Your Personal Brand – Instead of just being a service provider, you become the go-to expert in bookkeeping.
- Attracts High-Quality Leads – Business owners reading your content are already interested in bookkeeping solutions.
- Opens Doors to Speaking & Collaboration Opportunities – Guest posts and LinkedIn articles can lead to podcast invitations, partnerships, and media features.
Where to Share Your Industry Insights
1. Write Guest Blog Posts for Financial & Small Business Websites
Guest blogging helps you tap into someone else’s audience while showcasing your expertise.
✔ Where to pitch guest blogs:
- Small business finance websites
- Accounting and bookkeeping industry blogs
- Entrepreneur-focused publications
- Local business association websites
✔ How to pitch a guest blog:
- Reach out to the blog owner/editor with a topic idea that fits their audience.
- Share a few article ideas based on their content style.
- Offer a well-written, value-packed article in exchange for a byline and link to your website.
Example topics:
- “5 Bookkeeping Mistakes That Cost Small Business Owners Thousands”
- “How to Stay on Top of Business Finances Without Feeling Overwhelmed”
- “QuickBooks vs. Xero: Which One is Best for Your Business?”
💡 Pro Tip: Always include a CTA at the end of your guest blog:
“Need help keeping your books in order? Let’s chat! Contact me here: [Your Website Link].”
2. Publish LinkedIn Articles to Reach Business Owners
LinkedIn is full of small business owners and entrepreneurs—the perfect audience for bookkeeping advice.
✔ Types of articles to write:
- How-to Guides (e.g., “How to Prepare for Tax Season as a Small Business Owner”)
- Industry Trends & Insights (e.g., “The Future of Bookkeeping: Automation vs. Human Expertise”)
- Case Studies & Success Stories (e.g., “How I Helped a Business Owner Save $10,000 with Better Bookkeeping”)
✔ How to get more eyes on your LinkedIn articles:
- Engage with other posts before publishing to boost visibility.
- Tag relevant connections who might find the article valuable.
- Share the post in small business groups for additional exposure.
- Repurpose content from your blog to reach a different audience.
💡 Pro Tip: End every LinkedIn article with a soft CTA:
“Want to make bookkeeping easier? Let’s connect—send me a message or visit my website.”
3. Repurpose Your Content for Maximum Reach
- Turn a blog post into LinkedIn posts with short tips and insights.
- Convert an article into a carousel post or infographic for Instagram or Facebook.
- Use key takeaways to create a short video for YouTube or TikTok.
- Compile multiple articles into a free PDF resource for lead generation.
By repurposing content, you get more mileage out of every insight you share—and more traffic back to your website.
Final Thoughts
Samantha and Chris had the same bookkeeping skills, but Chris grew his business faster because he shared his expertise online and backed it up with a professional website.
Sharing industry insights through guest blogs and LinkedIn articles helps position you as a trusted expert, attract potential clients, and grow your personal brand. Whether you publish on your website, LinkedIn, or contribute to other platforms, consistency is key—and your website is the anchor that turns those insights into paying clients.
Are you already writing about bookkeeping? Share your latest article in my Facebook group—I’d love to check it out!
Know another bookkeeper who could benefit from building their authority? Share this post with them—it might inspire their next article.
