When you visit a website, have you ever noticed how it makes you feel or what it makes you think? Websites are like windows into a world of information, and they are designed to grab your attention and make you want to stay. If you’re a bookkeeper looking to improve your website, understanding the 5 stages of awareness can be a game-changer.
Stage 1: Unawareness
Imagine someone who has no idea they need a bookkeeper. They’re just going about their day, managing their finances as best they can. At this stage, your website needs to grab their attention by highlighting the benefits of hiring a bookkeeper. Use clear, simple language like, “Save time and money with expert bookkeeping services.”
Stage 2: Problem-Aware
Now, let’s say someone realizes they need help. Maybe they’re struggling to keep track of expenses or feeling overwhelmed during tax season. Your website should address their specific pain points. Use phrases like, “Are you stressed about your finances? We can help you get organized.”
Stage 3: Solution-Aware
At this stage, visitors are looking for a solution and know a bookkeeper is the answer. Show them why your bookkeeping services are the best choice. Share success stories, client testimonials, and your expertise. Say something like, “Our experienced team has helped dozens of clients get financial peace of mind.”
Stage 4: Service-Aware
When visitors are already aware of bookkeeping services, they might be comparing different options. Make sure your website clearly explains your niche, services, pricing, and any special offers. Use phrases like, “We specialize in serving nonprofits with custom plans starting at $X per month.”
Stage 5: Most-Aware
At this stage, visitors are ready to make a decision. They want to know how to contact you and take action. Your website’s call to action should be prominent and compelling. Say something like, “Ready to get started? Contact us today for a free consultation.”
Remember, when writing your website copy, keep it simple and easy to understand. Avoid using accounting jargon or complicated language that might confuse your visitors. Use images, infographics, and testimonials to make your website more engaging and to boost your credibility.
Understanding the 5 stages of awareness can help you create a website that speaks to your potential clients at every step of their journey. Whether they’re unaware of their need for a bookkeeper or already considering their options, your website can guide them toward making the right choice. So, take the time to write compelling and clear website copy and watch your bookkeeping business grow and scale. If you need help writing your website copy, you can partner with a professional copywriter (reach out if you’d like a few recommendations!) or check out the website copywriting template inside this Website Project Planner.
