Tax season is here and you probably feel the weight of client work piling up. It’s that time of year when “busy” becomes an understatement. But as your workload increases, one thing often gets pushed to the back burner—marketing your business.
The reality? Keeping your social media active during tax season can help you attract new leads (even while you’re knee-deep in year-end reporting and 1099s). A consistent social media presence shows potential clients you’re reliable, trustworthy, and still open for business. Here’s how to stay visible online without adding stress to your already packed schedule.
1. Schedule Your Content in Advance
Let’s face it—you’re not going to have time to write posts in the middle of tax season chaos. The solution? Plan ahead. Use a scheduling tool like Buffer.com to batch-create posts and schedule them for the entire month. If you’re struggling with ideas, companies like Social Accountant offer ready-made content templates designed for bookkeepers, saving you hours of brainstorming.
Pro Tip: Dedicate a weekend to prep your posts for the next 4-6 weeks. You’ll thank yourself later.
2. Recycle Old Content (It’s Still Gold!)
You don’t have to reinvent the wheel. Repost valuable content from past months—tips on bookkeeping, FAQs, or even client testimonials. People need to see a message multiple times before they take action, so re-sharing helps boost engagement without extra effort.
3. Prioritize Value-Driven Posts
During tax season, focus on quick, high-value posts that position you as an expert. Think tax tips, reminders, or financial checklists. It keeps you relevant while giving followers a reason to stick around.
4. When in Doubt, Hire it Out
Services like Social Accountant provide done-for-you content, so you stay consistent without lifting a finger. From captions to graphics, everything is handled—freeing you up to focus on client work.
By automating your social media, you’ll keep your business top-of-mind while navigating the busiest time of the year.
