Photo by Mimi Thian on Unsplash
“A picture paints a thousand words.”
Sure, this is true. But which words are you trying to paint?
You don’t want to just throw a dictionary at the wall and see what sticks. Instead, you need great images that really tell the story of your bookkeeping business — images that showcase what you’re all about.
There are plenty of options out there. So how do you go about choosing stock photos for your bookkeeping website? These simple tips should help out.
Go for High-Res, Every Time
A few years ago, there was a real trend for retro-style photos, washed by Instagram filters and faux-vintage effects. These images did look cool, but they’re not going to cut it on your bookkeeping site.
Instead, focus on crystal clear images, in high resolution. Be sure to view your images on a full desktop monitor before you post them.
Focus on Action
Photo by Christina @ wocintechchat.com on Unsplash
A great expert tip for choosing stock photos for your bookkeeping website is to focus on action. In other words, show your customers what your services actually look like.
A set of suited-up, corporate-looking figures staring directly into the camera can feel a little cheesy, and may miss the mark.
An image of a bookkeeping consultant working directly with their client is better. This demonstrates the expertise and authority you offer.
Think About Language and Location
You might find an awesome stock photo for your website — something that shows the exact message you’re trying to communicate. But you need to be careful here.
If there is prominent text visible in Russian Cyrillic script, this can be a little confusing if your clients are mainly located in Wilmington, Delaware. If the Sydney Opera House is visible in the background, this might be distracting for clients in New Mexico.
Make sure the locality of the picture matches the locality of your services.
Keep Your Brand in Mind
Your bookkeeping brand has an identity, and this identity is represented in the colors and hues you choose on your site.
So, when you choose stock photos for your bookkeeping website, bear this in mind. If your color palette is all natural greens and earth tones, fiery red and orange images may look a little out of place. Aim to tie everything into your central theme.
Be Cool and Contemporary, but Not Overly Trendy
Another great tip for choosing your bookkeeping website images — be contemporary rather than trendy.
Make sure your images reflect your brand values, showing the diversity of your clients and the people you work with. Choose images with people dressed in muted, neutral colors, rather than in the latest trends.
Don’t forget to audit your website images from time to time, either. You might find there is a stock photo that’s simply not working, and you’ll need to put this right.
Consider Going Premium
It’s true that there are lots of great free images out there. Often, these free images will do the job perfectly. The problem is, everyone else is using them too.
If you’re looking for stock photos in a particular niche, this can be a problem. There might not be many images to go around, and they might all be already in use on your competitors’ websites.
Subscribing to a premium service like Shutterstock or Getty Images can give you more to choose from. You’ll also access images that haven’t already been plastered all over the web.
This is a small investment in your business, but it can pay dividends.
Discover More About Marketing Your Bookkeeping Business
Want more tips on choosing the right stock photos for your bookkeeping website? Need more info on marketing and promoting your business? Check out my other resources here for more insight.
