Launching a website for your bookkeeping business is a huge milestone. But, if you’re like many new bookkeepers I’ve worked with, you may be tempted to cut costs (and corners) by building your website on your own, asking a friend or family member to do it for you, or hiring the cheapest freelancer you can find online.
Before you do that, here are 5 website stats to consider before your first (or next) website project.
5 Eye-Opening Website Statistics
1. First impressions are 94% based on design. So, while it’s true that anyone can build a bookkeeping website these days, not everyone can make it look good AND convert visitors into leads, booked calls, and clients.
This is what makes professional website services different from DIY website projects and those $500 websites people whip up on online marketplaces like UpWork and Fiverr.
2. 46% of users base their decisions on a website’s credibility on its visual appeal & aesthetics. If your DIY website LOOKS like a DIY website, potential clients may question how serious you are about your business and whether or not they can trust you.
3. 94% of negative website feedback is design-related.
4. Nearly 80% of people will stop engaging with a website that doesn’t work well on their device. This means before you invest in SEO or social media marketing, it’s crucial to ensure your bookkeeping website looks & works well on all devices. All the traffic in the world doesn’t mean a thing if users bounce off the second they land on your website.
5. After a bad mobile website experience, 40% of users will visit a competitor’s site instead.
These are just a few statistics that stood out to me but you can find more (27 to be exact!) here.
Do you have any questions about starting your first (or next) website project? Post them in my Facebook community and I’ll help point you in the right direction!
