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Whether you’re ordering your favorite coffee each morning or sending a text message to a friend, you use words all the time. It’s easy, right?
But when it comes to your website copy, the stakes are a lot higher. Your business depends on the language, tone, and messaging you use.
Get it right, and you’re on your way to success as a bookkeeper. You’ll be nurturing clients and converting new leads like it’s going out of style.
Get it wrong, and…well, then you’ve got a problem.
So how do you write website copy for your bookkeeping business? How do you make sure your words have the right impact? Take a look at our top bookkeeping website copy tips.
1. Focus on that Problem/Solution Dynamic
At its core, your website copy needs to solve a problem — it needs to show your readers you understand their position and that you have the solution.
Think about some of the top challenges small businesses face with their bookkeeping. Typically, it’s things like disorganized financial records or anxieties over tax compliance. These are real issues for your potential clients.
When you write your blog post or web page, let this dynamic inform your work.
- Show the reader you understand their problem.
- Explain how your services solve this problem.
- Tell your readers how they can connect with these services.
2. Be Smart About Keywords
You’ll need to include keywords in your copy. If not, your leads just aren’t going to find you.
But not just this — you need to include the right keywords; otherwise, your strategy won’t work. Take a look at these few tips for using keywords in bookkeeping copywriting:
- Use tools like Ahrefs to find out what people are searching for in your field — things like “bookkeeping services for small businesses.”
- Make sure you only choose relevant keywords. A keyword like “how to keep your books in good condition” might land you some traffic, but it’s not going to lead to conversion.
- Balance search volume and competition. A high search volume keyword is great, but it will be difficult to rank for this term if the competition is too high.
- Use keywords naturally and sparingly within your copy. Don’t overstuff your web page with key terms, and don’t force terms into the content.
3. Explain Precisely What the Reader Needs to Do
Hold on, haven’t we already covered this? You just want the reader to sign up for your services, right?
Well, yes. But great bookkeeping copywriting goes further than this.
- Each page needs to be designed according to its position in the sales funnel.
- Make it clear exactly what the reader needs to do — whether that’s to check out a video, sign up for a mailing list, or reach out to you and your team.
- Don’t bury links in avalanches of text. Make sure buttons, forms, and other aspects are clear and prominent.
4. Tie Everything Together
One of the best tips for writing bookkeeping website copy is to keep your brand voice in mind. Your business has its own identity and personality, and that needs to be consistent across all your web pages.
In fact, it needs to be consistent across all your copy. This includes things like video scripts, landing pages, social media posts, blog articles, and email content. Keep it consistent, and let your readers know exactly who they are interacting with.
5. Get Professional Help
You can certainly write your bookkeeping website copy yourself, but a bit of professional help can go a long way.
By working with a professional copywriter, you are connecting with an experienced and skilled professional in this field. They can take your ideas and craft them into something highly valuable and effective for your readers.
They can also reduce your workload. You might not have the time to produce all the copy on your website and provide great services to clients. Working with a copywriter means you don’t have to.
Want more great tips for writing your bookkeeping website copy or marketing your business in general? Check out some of my resources for more insight.
