Email marketing has been a powerful tool in building my business. Since I’ve experienced the amazing benefits of email marketing, I want to share how it can help you grow your bookkeeping business.
Even if you’re new and exploring the online business world for the first time, this will work for you. In fact, it may accelerate your growth – but only if you do it right.
Check out my top email marketing tips right here or sign up for done-for-you email marketing here!
This blog post will help you start your email marketing journey like the professional I know you are. So let’s get started!
A Private Connection (with zero competition)
On social media, such as Facebook and Instagram, your posts are competing with other bookkeepers working to build an audience who will trust them with their time and money. It can get tough!
Encouraging viewers to sign up for your email list means avoiding this competition. What’s more, your readers are viewing your emails in the privacy of their inbox – not a public forum or Facebook timeline.
You have a private connection with zero distractions you often deal with on social media.
Sell Your Services Easier
Each visitor on your website is a potential lead; ask for their email so you can follow up. After all, they showed interest by visiting your website. Also, subscribers are likely to become your future clients.
They’ve proven their interest in your bookkeeping business and signed up to hear from you again! This is your chance to sell your services with well-crafted, monthly or weekly emails.
The average ROI for email marketing is at least $36 for every $1 spent. Simply put: for every dollar you invest, you receive 36 times it, possibly more. Email marketing is a powerful tool.
Build Your Trust and Reach
Sending email newsletters lets you demonstrate your bookkeeping genius to potential clients. Your emails should always provide valuable content that showcases your knowledge and educates your readers on the industry.
You get to prove you’re the solution they need. Also, you can expand your business growth when using different formats – such as blog posts, ebooks, webinars, or video series – by promoting them to your email audience.
The key is always to provide relevant and engaging information that your ideal clients can utilize for their benefit. You’re giving them a reason to trust you over everyone else.
More Subscribers, More Clients
Email marketing showcases your value as the bookkeeping expert needed today. It’s a private connection no one can steal from you. And the more subscribers you gain, the more potential clients you have!
Even if Facebook or Instagram were to suddenly delete your account – you always have your email list filled with potential buyers. People who might literally be one email away from buying!
But remember: your emails must always have consistent value (and a call-to-action) that proves the powerful transformation your bookkeeping skills can have for your clients. You know your worth – so let your emails prove it.
