When you’re building your website as a solo bookkeeper, deciding how to talk about your business can feel tricky. Should you use “I” or “We” to describe your services? Does it matter from a legal perspective? Let’s break it down so you can make a confident choice.
1st Person vs. 3rd Person: What’s the Difference?
- 1st Person (“I”):
- Example: “I provide bookkeeping services to small businesses.”
- Pros: Feels personal and approachable, making it easier to connect directly with potential clients.
- 3rd Person (“We”):
- Example: “We provide bookkeeping services to small businesses.”
- Pros: Feels formal and professional, giving the impression of a larger or more established team.
Is There a Legal Reason to Use “We”?
The short answer: No. As a single-member LLC (SMLLC), there is no legal requirement to use 3rd person language like “We.” The concept of piercing the corporate veil is about how you manage your business (e.g., keeping personal and business finances separate), not how you phrase your website copy.
If you’re the sole provider, it’s perfectly fine to use “I” on your website. However, some solo bookkeepers use “We” to give their business a more formal tone or to prepare for future growth if they plan to expand their team.
What Feels Authentic to You?
Ultimately, your website is about creating a connection with potential clients. Ask yourself:
- Do I want to emphasize my personal touch? Use “I.”
- Do I want to present a formal business image? Use “We.”
Pro Tip: You can blend both approaches! For example:
- “I started my bookkeeping business to help small businesses thrive. At [Business Name], we provide customized services to meet your needs.”
This balances personal connection with professionalism.
Final Thoughts
There’s no right or wrong answer—just what feels right for your brand. The key is to communicate clearly and authentically, so potential clients trust you and feel confident hiring you. Whether it’s “I” or “We,” your expertise and passion should shine through!
