If you’re like many new virtual bookkeepers I’ve worked with, you may consider building your own website to cut costs. If this sounds like you, below are 11 tips for building your bookkeeping website to help make a great first impression online.
1. Keep it simple.
Avoid cluttering your website by keeping your design to 1 or 2 colors, not giving too much information, and utilizing white space.
2. Have a clear call to action above the fold.
This means, having your “contact us”, “book a call”, or “schedule a consultation” button(s) displayed in the header of your website BEFORE you have to scroll down the page.
3. Make sure your website is optimized for mobile devices.
Having a website that isn’t mobile-friendly can drive away clients, looks unprofessional, and can hurt your SEO.
4. Have a customized privacy policy to establish trust with your audience.
While templates can be a great place to start and are better than having nothing at all, you won’t be fully protected when the laws change and policies are added and updated every year.
This means you could be leaving yourself open to being fined or sued.
You can learn more about privacy policies here.
5. When writing the text for your website, focus on what you do for your clients.
Don’t just tell what you do, tell your audience what you can do for them and how your services will help make their lives better.
6. Add a face to your website to add a personal touch and let your audience know that they are working with a real person.
Include your own professional branded images – team photos, and examples of your work.
7. If you are going to use stock photos, avoid the generic ones that everyone has seen before.
Invest in high-quality stock photos that are relevant to your company until you are able to replace them with your own actual photos. Unsplash, Canva, and Pixabay are great resources to look into!
8. Include client reviews and testimonials to establish credibility.
Sprinkle testimonials across your entire website instead of burying them on a separate page. If you’re using WordPress, you can use a plugin like WP Social Ninja to automatically display your testimonials and pull in new testimonials behind the scenes!
9. Add your own videos when possible to help build the know, like, and trust factor.
Be sure to avoid auto-play audio or video, pop-ups, or other aggressive, forced elements.
10. Start a blog to build trust and position yourself as an authority, improve SEO, and be a trusted source of information.
Search engine optimization (SEO) is a marketing strategy to help you generate inbound leads. It automatically targets your ideal clients and allows Google to act as your salesperson 24/7.
You can learn more about SEO here.
11. Add a lead magnet to your website to build your email list.
Building an email list allows you to capture, educate, and nurture leads that otherwise would have left your website without taking action.
You can learn more about email marketing here.
Have any questions?
In addition to offering website services to help bookkeepers get online without wasting countless hours and headaches struggling with tech, I also share free website and marketing tips, tools, and resources in my Facebook community.
Do you have any questions about implementing these 11 tips on your website? Post your questions over in my Facebook community!
